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34% of Referrals to Facebook Pages Come from Google, Yahoo, Bing

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Rob D. Young, August 29, 2011 emarketer.com More than a third of external referrals to Facebook pages come from search engines, and SEO plays a strong role in generating this additional traffic for a Facebook page, according to a study from PageLever. The PageLever Study The study was conducted by Jeff Widman at PageLever. He used the Facebook API to get raw data on external traffic referrals and used PageLever to organize the data and separate the search engine referrals. Widman looked at 1,000 pages with a minimum of 10,000 fans each from January 1 to June 30 of this…

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How Younger Adults React to Brands on Social Networks | LinkedIn

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AUGUST 29, 2011 emarketer.com Do millennials really interact most with brands on social sites? Older social media users have grown more likely to follow brands on social media sites as they’ve gained more experience interacting on them, but younger adults still outnumber them in this activity. Millennials’ enthusiasm for making friends with brands, though, may not be too far above average. The “American Millennials” survey, conducted by Barkley in advance of September’s Share.Like.Buy conference, found that over half of millennials, defined here as consumers ages 16 to 34, liked checking out brands on social media sites. That compared with just…

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