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emarketer.com More satisfying shopping experience via tablet may be a reason why Increased tablet adoption could be the push that mobile commerce needs to get off the ground. Data from Ipsos indicates that tablet ownership leads to greater mobile purchasing, perhaps due to an improved shopping experience on the media-rich devices. According to Ipsos, tablet owners shop via mobile devices on a more frequent basis and spend more than smartphone owners. Ipsos also presents a group of consumers called “dual owners”—those who own both tablet and smartphone devices. Dual owners, Ipsos determined, conduct m-commerce purchases twice as often as those…

More moms use Facebook, social networks than average internet users emarketer.com Have you Facebook-friended your mom yet? Even if you haven’t, you probably have more than a few connections on the social network with little ones of their own, using the site as a way to communicate, stay in touch with families and exchange information about parenting, among other things. eMarketer estimates 23 million US moms are on Facebook this year—a figure that counts women with children under 18 in the household who use the site at least once each month. That represents well over two-thirds of all online moms…

OCTOBER 11, 2011 Yet marketers have concerns with the communities they’ve built on social sites   Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online. In July 2011,Microsoft Advertising and Advertiser Perceptions surveyed social media marketers in six countries around the world and found that 74% of them thought it was very important to have a presence on Facebook, but only 57% felt the same way about advertising there. On Twitter, presence also carried more weight, with 47% of respondents saying…

eMarketer.com Facebook users have both positive and negative expectations when “liking” a brand Companies are often on the hunt for more “likes” for their Facebook pages, hoping to get more brand advocates and social media fans. However only 42% of US Facebook users think marketers should interpret a “like” in that way.  ExactTarget, “Subscribers, Fans and Followers: The Meaning of Like,” which found that 25% of US Facebook users disagree that marketers should interpret “like” to mean they are a fan or advocate of the company. Facebook users themselves have some preconceived notions about what to expect when they “like”…