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by: Chase White

Email marketing can be a great way to increase sales on products and market your online business. There are many internet marketers who notice a sharp increase in sales after sending a promotional email out to a mailing list instead of waiting for people to find their websites. Generally this is because people who join mailing lists want to hear more about your products, so they’re more likely to be receptive to your message.

However good it might seem, email marketing can pose some problems once in a while. Your messages still need to be carefully crafted to get results. Think about how many times you’ve automatically deleted an email from an internet marketer trying to sell you something. Below are some tips to help you avoid your mailing list doing this to you.

Ensure that you write any of the important details directly into the text of your email. Many people use e-mail clients that block images and coding in an effort to keep spammers and hackers from infecting their computers. By trying to hide the important bits of your message behind images or in code, you risk nobody ever seeing them. In fact, if you use too much code or too many images your messages might automatically get labeled as spam and your recipients might not know that you’ve sent anything at all!

Be sure to always use a call to action in your email copy if it is appropriate. And the call-to-action copy is just telling your readers what you want them to do, such as click on a link, etc. Surprisingly, or maybe not, if you just provide some kind of description of a product, that’s almost never sufficient to compel them to buy from you. You don’t want to get them excited about a product and have them seek out other ways to purchase it. This means that you need to include your call to action and an easy way to actually buy what you are selling.

Just try to relax in smooth, comfortable manner and don’t sound like an advertisement. Always address your email reader by their first name at the top of the email, in the salutation. But avoid overdoing it with using their names. If you insert the name too many times, your message will sound awkward and fake. It’s not difficult to find a good balance in this area, just imagine you’re talking to a friend.

Email marketing is an art form. It’s not hard to notice a lot of badly written emails, and it’s a result of failing to recognize list marketing for what it is. It’s pathetic because very many don’t bother to offer anything but a ‘buy now’ link. You need to become knowledgable and take the time to create good messages that are effective. Persist, and you’ll get better.

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