Web Design, AI Search & SEO Guides

June 10, 2024 · Digital Marketing Blog

UTM Parameters for Social Media: Track Which Posts Bring Customers

UTM parameters for social media are short tags you add to the end of the...

June 2, 2024 · Lead Generation

Types of Lead Generation: Inbound vs Outbound Marketing for Service Businesses

Lead generation falls into two broad types: inbound, where customers find you (through search, content,...

May 27, 2024 · Website Design

What Makes Small Business Website Design Effective?

Effective small business website design makes three things obvious within seconds: what you do, who...

May 22, 2024 · Lead Generation

Email Deliverability: Why Your Email Blasts Land in Spam and How to Fix It

If your email blasts are landing in spam, the cause is usually one of three...

May 13, 2024 · Pay-Per-Click Advertising

Google Local Services Ads vs Google Search Ads: Which Fits Your Business?

Google Local Services Ads (LSA) charge you per lead, show a Google verification badge and...

May 6, 2024 · Search Engine Optimization

The Beginner’s Guide to DIY SEO: Starting With Google Search Console

The best way to do SEO yourself is to start with Google Search Console, a...

April 29, 2024 · Lead Generation

Lead to Customer Conversion Rate: How to Calculate It and Find Where Leads Drop Off

Your lead to customer conversion rate is the share of leads that actually become paying...

April 23, 2024 · Website Design

12 Website Design Mistakes Small Businesses Make (and How to Fix Them)

The most common website design mistakes small businesses make are not about style. They are...

March 5, 2024 · Lead Generation

Lead Magnet Ideas for Service Businesses: Offers People Actually Want

The best lead magnet ideas for service businesses are offers that help someone make a...

February 26, 2024 · Website Design

How to make your website work for you 24/7

Are you tired of your website just sitting there, collecting virtual dust instead of actively...