emarketer.com More satisfying shopping experience via tablet may be a reason why Increased tablet adoption could be the push that mobile commerce needs to get off the ground. Data from Ipsos indicates that tablet ownership leads to greater mobile purchasing, perhaps due to an improved shopping experience on the media-rich devices. According to Ipsos, tablet [...]
More moms use Facebook, social networks than average internet users emarketer.com Have you Facebook-friended your mom yet? Even if you haven’t, you probably have more than a few connections on the social network with little ones of their own, using the site as a way to communicate, stay in touch with families and exchange information [...]
OCTOBER 11, 2011 Yet marketers have concerns with the communities they’ve built on social sites Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online. In July 2011,Microsoft Advertising and Advertiser Perceptions surveyed social media marketers [...]
eMarketer.com Facebook users have both positive and negative expectations when “liking” a brand Companies are often on the hunt for more “likes” for their Facebook pages, hoping to get more brand advocates and social media fans. However only 42% of US Facebook users think marketers should interpret a “like” in that way. ExactTarget, “Subscribers, Fans [...]
Facebook CEO Mark Zuckerberg has unveiled the company’s much anticipated overhaul of profile pages, transforming the user profile into a virtual scrapbook that digs all the way into your past. At the company’s f8 developer conference in San Francisco, Zuckerberg laid out Facebook’s vision for the future of profiles. He described the history of the [...]
Everyone knows that social media is the place to go for transparency in business. Customers, clients, and other businesses expect a level of openness from the brands and companies they follow on Facebook and Twitter. But there’s another type of transparency that many businesses overlook – being open with your social media manager. Social media [...]
By: Kym McNicholas You have a small business and you haven’t bought into the social media craze? Guess what? Silence is no longer an option. People are online talking about your company as you read this, whether you like or not. If you don’t engage in the conversation, you risk losing your customers. If You [...]
SEPTEMBER 13, 2011 by eMarketer.com More websites are adding sharing buttons, and can see up to seven times the mentions as a result One way websites and content publishers can get readers and consumers to share their content is to make sure there are easy ways to do so, including buttons on the homepage for [...]
by Rob D. Young Google has added new features to the Google Places app, Google Maps, Google Music (beta), and the Blogger app. Here’s a brief outline of the key features. Google Places iOS App IPhone and iPad users will be getting some new filter options in the most recent Google Places release. Specifically, you can [...]
by Stan Schroeder Google Maps for Android has been updated to version 5.10.0, which brings two new nifty features: the ability to attach photos to Place reviews and the option to see Places you’ve rated with 4 or 5 stars in your map view. The first option is self explanatory — it just lets you [...]
